Work Overview
// E-commerce Experience

Ay! Caramba

Digital spiciness tailored.

Ay! Caramba did not need another template e-shop. It needed a sales machine that tastes as sharp as their candies. Headless Shopify. Custom UI. Zero compromises.

231Views (Day 1)
98Unique Visitors
380msLoad Time
98/100Lighthouse Score
Původní statický vzhled Ay Caramba
Original static state
// 01. Challenge

Web without
identity.

The original page was a static catalog that did absolutely nothing. No emotions, no structure, no psychology. A product that explodes on the tongue had a website that would put anyone to sleep.

"Sour candies with a Mexican twist deserve a website that carries the same fire as their products."

// 02. OW. Solution

Psychological
engine.

Instead of a template, we built a custom sales machine connected directly to Shopify. Visuals, animations, and checkout — all from scratch, no compromises.

  • =>
    Framer Motion choreographyEvery scroll, hover, and transition is designed to make the customer want more.
  • =>
    3-click CheckoutFrom 'I want it' to 'paid' without a single unnecessary step.
  • =>
    CandyShowcase moduleProduct presentation that turns candies into jewels.
Nový Shopify košík a menu
Nový Landing Ay Caramba
// 03. Under the hood

Technological
foundation.

No templates. Shopify Storefront API connected to a React + Vite stack for instant rendering. Framer Motion for smooth animations. Tailwind for pixel-perfect design. The result? A website that loads faster than the customer can blink.

React + ViteShopify Storefront APIFramer MotionTailwind CSSCandyShowcase ModuleHeadless Commerce
ayCaramba.config.ts
const ayCaramba = {
  engine:  "Headless Shopify",
  ui:      "Custom React + Vite",
  motion:  "Framer Motion",
  result:  "Conversion Machine 🌶️"
};  

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